Why ADROIT

Why ADROIT?

The world stands at the edge of the greatest technology revolution in history which will connect us to each other and our machines in ways that few us can even envisage. And for business, this revolution will mean freedom for some and disruption for others as we all try to make sense of the tidal wave of change that lies ahead. This is where Adroit comes in.
We want our existing devices to work in today’s world, for them to be accessible and interact with them through smart devices.

Our vision is to help you connect your products so that they can be interacted with in simple and intuitive ways. With no limitations to industry, scope or connectivity. We make your existing products accessible in a modern world, allowing you to understand your customer’s usage so you can better understand how to move forward with development and marketing.

We also integrate your products with all of the today’s modern technologies such as artificial intelligence, image recognition, augmented reality as well as voice and gesture control.

We help you develop digital strategies for you to gain competitive advantages in your market.

About us

Adroit (previously called JUCEBOX) was created by Ulrich Frerk, New Zealand’s leading Smart Building Installer, a visionary on connected devices and the potential for them to change our lives. He was frustrated at the inability of different devices to communicate with each other and set out to solve the connectivity and installation issues within existing home and building control systems. Ulrich’s vision was to make all devices connectable so they can be controlled from a single screen.

With that in mind in 2014, he created a team dedicated to bringing existing products to life – adding usability and accessibility while collecting data for analysis – giving clients the ability to better understand their products and their users. That vision became Adroit, a business devoted to making your products smart. Adroit is currently enabling devices across a broad range of industries.

If you want your devices to become part of the future and not machines of the past, contact Adroit.

Your World. Smarter. Contact us for more information.

Meet the Team

ADROIT people are here to make your smart devices actually work for you. The ADROIT family consists of entrepreneurs, business professionals, technology lovers and creative heads. They love coffee, brew their own beer and treat themselves to some quirky music.

Ulrich Frerk

CHIEF EXECUTIVE OFFICER & FOUNDER

Visionary technology entrepreneur, highly experienced tech integrator, integration engine KNX expert.

Mark Lloyd

CHIEF INNOVATION OFFICER

Experienced IT Professional with Networking & Software Design experience, Analytics & Automation

Simon Werner

Head of R&D

R&D Head, quality experience in developing and implementing R&D strategy to support ADROIT strategic needs.

Nicholas Jack

CHIEF FINANCIAL OFFICER

Dual experience in legal and finance for entrepreneurs and start-up companies.

Ramandeep Kaur

HEAD OF MARKETING

Marketing and Growth hacker - ensuring right words reach the right audience through successful marketing campaigns

Roland Meissner

HEAD OF DESIGN

Providing the aesthetics with extensive experience in graphic and new product design.

Paul Blomfield

PR and Media Head

Media, PR and advocacy - ensuring our message is out there in all the right forums.

Colin Findlay

Tech Lead

Providing a strong technical foundation. He comes with quality experience in solution design and architecture.

Chad Carter

THE MECHANIC

Operations lead, experienced in technology, distribution and business systems development.